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  • John Casmon

Investing in Cashflow vs. Appreciation Markets with Ken Gee


Ken Gee is the founder and managing partner of KRI Partners and the KRI group of companies. He has more than 24 years of significant real estate, banking, private equity transaction and principal investing experience. Throughout his career, he has been involved in transactions valued in excess of $2 billion, much of which has included the acquisition, management, and financing of various multi-family real estate projects as well as playing a significant role as a member of due diligence and transaction structure planning teams for several private equity firms specializing in the small and middle markets.


We talked to Ken about the Florida Market, how their private equity approach makes finding deals easier, value add strategies and much more. LISTEN HERE:


Groundbreaker: Click here to learn how to raise more money and speed up the syndication process by 80%!

[00:01 – 03:24] Opening Segment

  • Ken talks about his background;

  • How and why they started his investing in Florida;

[03:24 – 16:07] Value Add Properties

  • Ken talks about their investing strategies;

  • Why value add properties work;

  • Why you should leave some space for renovation for the next value add investor;

  • The changes Ken made when he switched to the Florida Market from the Cleveland Market;

  • How a change of approach to your buying strategy can increase the number of deals you get;

  • Where to invest in Florida;

  • How being vertically integrated can help;

[16:07 – 31:31] Finding New Investors

  • How to find new investors;

  • 4 rules for vetting an operator;

  • Investors to work with and inventors to avoid;

  • Why you shouldn’t go all in on one investment;

  • 5 steps for implementing a value add strategy to your business;

  • Ken talks about his ebook.

Announcement: Download Our Sample Deal and Join Our Mailing List

[31:31 – 36:17] Round of Insights

Apparent Failure: Not managing his renovation budget correctly on a property

Digital Resource: Asana

Most Recommended Book: The 10x Rule

Daily Habit: Learning something everyday.

#1 Insight for Multifamily Investing: Be patient.

Best Place to Grab a Bite in Cleveland: 3 Palms

Contact Ken:

Click here to download Ken’s free ebook. To learn more go to his website.

Tweetable Quotes:

“Being vertically integrated is a slow, painful process but it works really well" - Ken Gee

“Time is always your friend in the real estate world" - Ken Gee

Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you do not miss an episode.

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