Chad Keller is a real estate investor, a Facebook and marketing funnel expert, and the Co-Founder of Motivated Leads, a digital marketing agency that helps real estate investors expand their portfolios quickly by generating quality motivated seller leads.
Chad has run Facebook marketing for both large and small companies, startups, and fortune 500 companies. In fact, Chad generates 3,000+ leads daily via Facebook across numerous verticals.
Let’s dive in to learn more about lead generation and ads.
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[00:01 – 05:47] Opening Segment
Chad talks about his background.
What he is doing for real estate investors
He talks about what they call “Inbound Leads”.
Why qualifying a lead first is so important.
[05:47– 14:11] Lead Generation
Chad walks us through his process of coming across a lead to having a conversation with them step by step.
Why using digital ad platforms such as Facebook and Google are important to find leads.
Chad talks about why they reach out to the prospects as soon as they can.
The ways they choose to reach out to prospects.
[14:11 – 28:07] Ads and How to Approach Them
Facebook Ads 101.
Why you need to be very direct in your ads.
The importance of following up with prospects with automations if you are a one-man show.
The ideal client for Chad
The biggest mistake people make when they are trying to implement a lead generation approach.
Chad talks about the future opportunities moving forward with the Metaverse and the elimination of cookies.
[28:07 – 30:48] Round of Insights
Going bankrupt at the age of 22
Most Recommended Book:
#1 Insight for Lead Generation
Focus on quality not quantity.
Best Place to Grab a Bite in Pittsburgh:
To learn more go to motivated-leads.com.
“Focus on quality not quantity” - Chad Keller
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