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  • Writer's pictureJohn Casmon

How to Get Motivated Seller Leads with Chad Keller

Chad Keller is a real estate investor, a Facebook and marketing funnel expert, and the Co-Founder of Motivated Leads, a digital marketing agency that helps real estate investors expand their portfolios quickly by generating quality motivated seller leads.

Chad has run Facebook marketing for both large and small companies, startups, and fortune 500 companies. In fact, Chad generates 3,000+ leads daily via Facebook across numerous verticals.

Let’s dive in to learn more about lead generation and ads.


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[00:01 – 05:47] Opening Segment

  • Chad talks about his background.

  • What he is doing for real estate investors

  • He talks about what they call “Inbound Leads”.

  • Why qualifying a lead first is so important.

[05:47– 14:11] Lead Generation

  • Chad walks us through his process of coming across a lead to having a conversation with them step by step.

  • Why using digital ad platforms such as Facebook and Google are important to find leads.

  • Chad talks about why they reach out to the prospects as soon as they can.

  • The ways they choose to reach out to prospects.

[14:11 – 28:07] Ads and How to Approach Them

  • Facebook Ads 101.

  • Why you need to be very direct in your ads.

  • The importance of following up with prospects with automations if you are a one-man show.

  • The ideal client for Chad

  • The biggest mistake people make when they are trying to implement a lead generation approach.

  • Chad talks about the future opportunities moving forward with the Metaverse and the elimination of cookies.

[28:07 – 30:48] Round of Insights

Apparent Failure:

Going bankrupt at the age of 22

Digital Resource:


Most Recommended Book:

Daily Habit:

Working out.

#1 Insight for Lead Generation

Focus on quality not quantity.

Best Place to Grab a Bite in Pittsburgh:


Contact Chad:

To learn more go to

Tweetable Quotes:

“Focus on quality not quantity” - Chad Keller

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