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  • Writer's pictureJohn Casmon

How to Get a 60x Increase on Lease Conversions with Jacob Carter

Updated: Jul 26, 2022

Jacob Carter has a background in software and product development of B2B Marketing Technologies. He spent the first decade of his career building platforms and tools to automate and facilitate effective marketing for businesses. It was his personal experience as a renter that led him to create Nurture Boss to help solve some of the pain points he consistently experienced. Once diving in head first into the multifamily industry and learning more about what it is like to work onsite, the need for effective solutions became more clear. Being obsessed with the problems you solve, not the solutions you've built, continues to drive Jacob to build better solutions for multifamily operators and investors everywhere! We talked to Jacob about his app Nurture Boss and how it can help you convert leads into leases, and with communication! LISTEN HERE:

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[00:01 – 03:22] Opening Segment

  • Jacob talks about his background.

  • He talks about how he got started with Nurture Boss;

[03:22 – 19:05] Nurture Boss

  • Jacob talks about the challenges he faced as a renter which led him to create Nurture Boss.

  • What Nurture Boss actually does;

  • He talks about some of the results that Nurture Boss can deliver;

  • How Nurture Boss has a 60x conversion increase;

  • Hyper personalization on Nurture Boss;

  • He talks about how the conversion process of leads into leases;

  • Who Nurture Boss is for;

[19:05 – 23:41] Passive Investing

  • How Nurture Boss helps property managers;

  • Jacob shares how the platform helps prospects self serve;

  • Automating communication in multifamily;

  • What’s next for Jacob;

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[23:41 – 29:04] Round of Insights

Apparent Failure:

The failed communication with renters while building the app.

Digital Resource:

Lead to Lease Life Cycle assessments

Most Recommended Book:

Daily Habit:


#1 Insight for Being an Effective Communicator

Have a brand, and take it seriously.

Best Place to Grab a Bite in Arizona:

Contact Jacob:

To learn more about Nurture Boss go to his website.

Tweetable Quotes:

“Have a brand - love it, live it, and take it seriously.” - Jacob Carter

Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you do not miss an episode.


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