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  • Writer's pictureJohn Casmon

How to Find Your Audience with Italina Kirknis

Updated: Sep 15, 2021

As an Online Presence Expert & Speaker, Italina helps the Real Estate Community’s Top Real Estate Agents & Mortgage Professionals upgrade their presence online through LinkedIn, Facebook, Instagram and Email Newsletters.

Italina and her team of Social Media Managers, help you gain more visibility online, driving a steady stream of clients to your business.She speaks on National stages such as Inman Connect, NAR® and she is an Contributor.

Since 2012, her business has been the vehicle for her personal and spiritual growth, while she creates value for each of her clients.

Let's dig in to get some tips on leveraging social media.


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[00:01 – 04:20] Opening Segment

  • Italina talks about her background.

  • How she started her business.

  • The importance of having a niche in marketing.

[04:20 – 14:29] Having a Niche

  • How word of mouth spreads when you identify a demographic

  • Why she targeted Real Estate Investors as opposed to others

  • Why you should create or revamp your online presence

  • How Linkedin is better in Google search as opposed to Facebook.

  • Tips for standing out on Linkedin

[14:29 – 25:46] Tips on Building an Audience

  • How to build an audience on social media.

  • Content creation

  • The importance of having one on one conversations on whether or not you can help them with their business.

  • Free assessment:

[25:46 – 31:29] Bullseye Round

Apparent Failure:

Her leaving law is not a failure but a success.

Digital Resource:


Most Recommended Book:

Daily Habit:

Creating white space in her calendar to relax

Curious About:

Energy and mindset

I Wish I Knew When I Was Starting:

Money management

Best Place to Grab a Bite in Oakland

The Wolf, Limewood

Contact Italina:

Reach out to Italiana at her Linkedin or Instagram. To download the free assessment connect with Italina on Linkedin or Instagram

Tweetable Quotes:

“Linkedin is the stepchild of the internet while Instagram is the demanding mistress.” - Italina Kirknis

“As long as you have a message to share, social media is definitely a place that you want to be present.’” - Italina Kirknis

Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you do not miss an episode.


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