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  • Writer's pictureJohn Casmon

How to Attract Qualified Off-Market Deals with Brad Smotherman, Epsiode 197

Updated: Dec 3, 2020

Marketing directly to property owners is a proven strategy to get great deals on real estate. In addition, working directly with an owner enables creative financing solutions. Brad Smotherman focuses on direct to owner marketing strategies to find deals and create attractive terms.

Brad has used direct mail, cold calling, text messages, and paid online ads to find deals. Over time, he has evolved his approach and now has a stream of qualified leads reaching out to him to buy their properties. Brad is an investor and mentor with a seven-figure flipping business, operating in 15 states. In addition, he hosts a Top 100 business podcast, Investor Creator. In this episode, Brad shares how he did his first deal, structures owner-financing, how he analyzes and evolves his marketing strategy, and how he buys properties without making an offer.

Key Takeaways:

  • How Brad burned his real estate license and started in real estate investing

  • Buy creatively and sell with owner financing

  • Brad’s best deal ever and why

  • Understanding Subject-To: Could be a mortgage, a judgement or a tax lien

  • Creative financing using mortgage notes

  • What works and doesn’t work in real estate marketing

  • Indicators to know when someone is interested in selling their home. There are 5 main motivating factors: Pre-foreclosure, inheritance, tired landlords, divorce and health and safety issues

  • How to structure a sales funnel for higher conversion rates (Hint: Keywords are key!)

  • Understanding website conversion rates for better lead generation

  • 3 ways you can increase your close rate: Mindset, marketing and having a strategic plan

  • How to make a deal without making an offer

  • The Investor Creator Podcast

Bullseye Tips:

Apparent Failure:

Not focusing on my mindset in the beginning

Digital/Mobile Resource:

Most Recommended Book:

12 Rules for Life (Jordan B. Peterson)

Daily Habit:

Waking up at 3:45 a.m. to get to the gym at 4 am

Wish I Knew When I Was Starting Out:

That I had it in me to be successful

Current Curiosity:

What’s next

Best Place to Grab a Bite in Nashville, TN

Jeff Ruby’s

Contact Brett:


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