Facebook videos have helped Joshua Inglis stand out as a realtor and investor and even provided an additional revenue stream through his video production company. Josh has one video that has garnered over 400,000 views on Facebook and has developed keen intel on driving engagement.
Josh is an investor and real estate agent with EXP Realty from the Chicagoland area. He has flipped over 100 properties, owns multiple real estate businesses, and is a #1 best selling author on Amazon. In this episode, Josh shares how important video is to help him stand out, why you need to leverage video for your business, and best practices to drive engagement.
Key Insights
Real estate investor, realtor, builder, and event host
Converted ancillary skills into additional services
The key to expanding services is to partner with other experts
Makes a video every time they sell a house
By the time someone passes away they will have spent 4 years on Facebook, 3 years on Youtube and 2 years on Instagram
“Just Listed” and “Just Sold” posts are really just spam
Showing videos of houses allows you to stand out as a listing agent, no matter how much experience you have
Video testimonials are critical, get them immediately at the closing table
“You are competing with cat videos, so it can’t be boring!”
To drive greater engagement, ask questions to get people vested and involved in the process
Your first video may suck, but just do it or you won’t survive the digital apocalypse
Bull’s Eye Tips:
Resource
What Bad Inspectors Say (Over 400k Views)
15 Reasons Your House Hasn’t Sold by Joshua Inglis
Apparent Failure:
Starting out, Josh didn’t spend enough time educating and surrounding himself with the right people.
Most Recommended Book:
The Millionaire Real Estate Agent by Gary Keller
Rich Dad, Poor Dad by Robert Kiyosaki
Most Recommended Digital/Mobile Resource:
Google Docs and Dropbox
Daily Habit:
Tony Robbins Priming - Meditation, Goal Setting, and Gratitude
Wish I Knew Starting Out:
Be open to listening more
Advice to College Student:
Read a lot of books and spend time with people who are where you want to be
Advice to Ignore:
Follow your passion
Current Curiosity:
Technology and how it’s changing everything - the digital apocalypse
Best Place to Grab a Bite:
Portillio’s
Connect with Josh:
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