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  • Writer's pictureJohn Casmon

How to Use LinkedIn to Build Your Network with Yonah Weiss, Episode 123

While many know social media is a powerful tool to grow your business, LinkedIn can be more challenging (and boring) than Facebook. However, LinkedIn isn’t just for job searches and connecting with headhunters. Many entrepreneurs and professionals are using LinkedIn to be social and getting to know each other. Yonah Weiss shares his best advice to use the platform effectively and create a community (and since he has 6 kids he knows about building communities).

Key Insights

  • LinkedIn has a standard of professionalism not seen on other platforms

  • Giving value to others allows you to build trust and community

  • Links on LinkedIn gets linked out

  • Produce content on a daily basis and engage with your network

  • LinkedIn has more organic reach than Facebook

  • Ideas for daily content: know what type of content

  • What works best: plain text with no pics or links, followed by value

  • Use your tagline to show how you can help the reader (not your title)

  • Best practice: Do not send a message to someone trying to sell them immediately after connecting

Bull’s Eye Tips:

Daily Habit:

Playing with kids

Most Gifted Book:

As Long As I Live by Aharon Margalit

Digital Resources:


What I Wish I Knew:

The amount you can scale by shadowing the right people is immense

Best Advice for College Student:

Ignore advice from anyone who you would not actively seek advice from

Most Curious About Right Now:

Where he will be in 1 year

Best Place to Eat:


Tweet This:

“Networking on LinkedIn is like going to a professional networking event, other platforms are like going to a party.”

“Links on LinkedIn gets linked out”

Connect with Yonah:

Phone: 732-298-9002


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