Ruben Kanya is the director of Invested Talent - a video marketing agency for Real Estate Investors looking to explode their brand online and repurpose their podcast content.
Ruben is also a consultant, an investor, and a speaker not to mention the host of the Real Estate Experiment Show.
Let’s dive in to hear some tips and tricks from Ruben on content, social media, and marketing.
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[00:01 – 04:34] Opening Segment
Ruben talks about his background.
He breaks down his expertise in short-term rentals.
[04:34 – 11:23] Leveraging Technology
The importance of understanding and using technology in real estate.
How Ruben helps other investors, particularly syndicators.
The importance of leveraging social media, content creation and repurposing your content.
The two types of content that people create.
Creating real relationships through social media.
The importance of finding your avatar.
[11:23 – 36:24] Purposeful Content
Ruben breaks down the steps for creating purposeful content
The importance of relatability and learning how to listen.
Why investors should create content - video in particular.
The importance of understanding that it’s not about you but serving people when creating content.
[36:24 – 46:35] Bullseye Round
Thinking that he figured it all out in one of his first deals
Most Recommended Book:
Waking up early
What I don’t know
I Wish I Knew When I Was Starting:
That will work if you are doubling down on what you are doing.
Best Place to Grab a Bite in New York
“You have to be passionate about what you are doing and integrate that into your life but it doesn’t mean you can make a living out of it.” - Ruben Kanya
“If the barrier of entry is high that means there is a system, there is a process involved in getting there and therefore you are shielding yourself from the majority because the majority of people simply won’t do the work.” - Ruben Kanya
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