Marketers have a saying that 50% of marketing doesn’t work. The problem is, most marketers don’t know which 50% it is. This challenge sparked entrepreneur, Bill Bice to leverage data and proven strategies to drive marketing success. He founded Boomtime to help others with their marketing challenges. One of those challenges is to leverage social media to drive relationships.
In this episode, Bill shares the most common mistakes marketers make, how to leverage word of mouth marketing, why LinkedIn is the best social media platform for investors and working with investor capital. Be sure to check out his free marketing playbook!
Key Insight
How building and selling a software business led to the opportunity to start Boomtime
Developing a sound marketing campaign using data to understand what generates engagement
The difference between data and insights which are the key data points that are going to drive success
How to identify insights within your data and create engagement
The three primary channels to use for successful B2B marketing: Website which is the focus point, email marketing is what drives the behavior and LinkedIn for prospects
How to use LinkedIn for B2B marketing and why it’s important to your business
Insight-driven, thought leadership approach to marketing
Tips on how to formulate the three main focal points which will enable you to scale and strengthen your connections on LinkedIn: Headline, common connections, and the message that you send
Why LinkedIn is better for networking and marketing than Facebook in some instances
The best marketing you can do: Giving the most valuable insight you have and giving it away for free
B2B Marketing Playbook strategy
The B2B Marketing Podcast: Podcasting is the perfect example of good marketing, a consistent flow of insightful content
Advice to business owners: Find a good content creator who can provide a flow of content you can use for marketing
How to overcome the challenges of building a large business
Advice to entrepreneurs on how to grow their business efficiently
Tips on vetting a business partner to scale your business
Don’t make these mistakes in your marketing strategy
How to stand out to your target audience through social media marketing
Venture Capital: Bootstrapping vs. raising money
Partner: Download our Sample Deal Package
Bullseye Tips:
Apparent Failure:
Thinking he knew what he was doing vs. doing things the right way
Digital/Mobile Resource:
The Growth Hackers Community
Most Recommended Book:
The Infinite Game - Simon Sinek
Daily Habit:
Meditation (he makes better decisions if he meditates every day)
What Wish I Knew 2 Months Ago:
Sell all my stock
Current Curiosity:
The trends that are going to accelerate because of COVID-19
Best Place to Grab a Bite in Santa Fe, New Mexico:
The Shed
Connect with Bill Bice