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  • Writer's pictureJohn Casmon

Facebook Ads for Lead Generation with Alvin Tucker, Episode 199

With over 2.6 billion active users, Facebook is an excellent platform to connect with others, especially if you are a business owner seeking customers. However, most Facebook posts won’t reach your audience without a boost, so understanding how to create effective Facebook ads is essential. Alvin Tucker launched Erupt Sales to help business owners, particularly real estate investors to leverage Facebook ads to generate and qualify leads.

Alvin helps investors and agents use digital marketing to find local owners and investors, as well as targeting out of market leads. Alvin shares why it’s important to educate yourself on Facebook ads before running your first campaign, how to set up a campaign, how to create effective Facebook ads, and best practices to convert qualified leads.

Key Takeaways:

  • Digital marketing vs. traditional marketing

  • Generating qualified leads through digital marketing

  • Why multifamily investors should consider ads

  • Tips on using Facebook Ads

  • Setting up a successful digital marketing campaign

  • Why branding is the most important aspect of marketing

  • Mistakes people make when creating Facebook Ads

Qualify people to ensure they are a fit for your service
  • Creating Facebook Ads to capture qualified leads

  • Inbound marketing tricks with lead forms

  • Best practices for capturing testimonials for your service

Bullseye Tips:

Apparent Failure:

Not taking care of his mental health helped him become more self-aware

Digital/Mobile Resource:

AIVA (Real Estate Lead Conversation Partner)

Most Recommended Book:

Breakthrough Advertising (Eugene M. Schwartz)

Daily Habit:

Taking a walk

Wish I Knew When I Was Starting Out:

The value of a mentor

Wish I knew 12 Months Ago:

That we were going to have a pandemic

Current Curiosity:

Healthy living

Best Place to Grab a Bite in Erie, PA:


Contact Alvin:


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