Go to college, get a great job, invest in the stock market for the long haul, retire at 65. This is the path for many professionals, but certainly not the uber wealthy. Groups like Goldman Sachs and Alex Rodriguez are investing in apartments to keep more of their money and Holly Williams thinks you should do the same. Holly spent more than 25 years as an executive in the advertising and market research industries. As the years went on, she found herself paying more and more of her salary in taxes, getting very little in return. Then she discovered apartment syndication and has invested in deals located in Texas, Tennessee, Florida, and South Carolina. On this episode, she shares how the uber wealthy keep more of their money and why most “financial advisors” don’t want you to know about apartment investing.
Key Insights
Grew up in middle class family in Texas
After years of climbing the corporate ladder, ended up paying a significant amount of money in taxes
Was taught to invest in the stock market for the long haul but stock brokers trade in 30 second intervals
Bought a 1-bedroom Manhattan apartment and sold it for a big gain
Purchased single family homes in Houston
Goldman Sachs, Alex Rodriguez and other major investors are buying apartments now
You can write off depreciation and apartments have “bonus depreciation,” which allows investors to pay less in taxes
Becomes a general partner on large apartment deals and helps with marketing, due diligence and investor relations
Apartment investing is an exclusive good old boys club - Holly helps people in her network join the club
Some investors want “control” so they are hesitant to invest passively
“Keep More, Invest Like the Uber Wealthy” is a book Holly will be releasing
Paper loss: tax code benefits that exceed cash flow distributions
Americans and companies are fleeing Northeast for Texas, Carolinas, and Florida
Bull’s Eye Tips:
Apparent Failure:
Parent’s dying with little to no money
Most Recommended Book:
Tax-Free Wealth by Tom Wheelwright
Most Recommended Digital/Mobile Resource:
Excel & Mailchimp
Daily Habit:
Plan the night before and prioritize high-value activities
Wish I Knew Starting Out:
How the wealthy were investing their money
Wish I Knew 12 Months Ago:
Safety is not with a W-2 job
Current Curiosity:
Oil and gas and other alternative investments
Best Place to Grab a Bite in Brooklyn, NY:
Connect with Holly:
Website: https://keepmore.com/
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