Learning a New Market with Tamar Mar, Episode 70
Updated: Dec 8, 2020
Tamar Mar loves the familial spirit and energy that comes with startups and small businesses. For nearly 20 years, she’s helped grow small businesses into multi-million dollar companies. Readied with her success helping others in business, she launched her own firm. Tamar started Marota Group, a real estate syndication company that focuses on multifamily and commercial properties. Expectedly, her business has been taking off well - acquiring 4 apartment complexes in less than 18 months. She’s full of energy and knowledge, hosting her own podcast titled, Investing for Life and speaking often at various events. On today’s show, she shares about getting started, finding hot submarkets near large metros, the path of progress, and learning a new market.
Key Market Insights
An entrepreneur, investor, speaker and proponent of intentional lifestyle design
Based in Seattle, but invests just outside of the area
Purchased first townhouse at the age of 19
A successful executive in small and startup companies for nearly 20 years
Started a company in Wall Street after graduation, which took off to a regulatory solutions company
How to Build a Startup Company: Shape culture and bring individuals to uphold, grow and sustain it
Moved out to Minnesota, and rented her home in Seattle for 4 years
Started Marota Group in 2017
Acquired 4 apartment complexes in less than a year and a half
Hosts the Invest for Life Podcast
Passion Project - investing in others through mentorship, podcasting & LinkedIn videos
Effective LinkedIn Videos: Be authentic, so your audience can relate
Partnered to acquire a fitness company through financial backing
Seattle Market: Hot appreciation market with values going up quickly; High home prices; Confined with tenant-friendly laws, which is prohibitive for landlords
Hot Market: At least an hour and a half South of Seattle (little farther than Tacoma & Olympia)
How to Choose a Market: Follow the path of progress; Near transportation hubs (preferably half a mile from apartment complexes); Ease of access; Diverse employment; Education facilities
Path of Progress - an area with major intersection highways connecting to and from the metro
Other Sub-Market: Eastern Washington, Ohio, & Texas
Learning Unfamiliar Markets: Research property; Connect with brokers; Look at the property and area
Tip on Learning a Market: Talk with economic council
Currently, getting ready to refinance first apartment acquisition from 15 months ago
Bull’s Eye Tips
Winning Your Target Market: Make friends with the brokers.
Tracking Market Changes: Attending meetup groups or listening to podcasts
Daily Habit: Invest 60-100 minutes for herself every day.
Elon Musk: Tesla, SpaceX and the Quest for a Fantastic Future by Ashlee Vance
"Building small business - an idea coming in to fruition."
"Invest in someone’s vision."
"Talk to the economic council"
Places to Grab a Bite
Connect with Tamar