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Writer's pictureJohn Casmon

How to Create a Lifetime of Cash Flow with Rod Khleif, Episode 58


After only a few years in the industry, he had already built an empire. In his head, he was a real estate god and had created a lifetime of cash flow. Then, the crash of 2008 shook the entire economy. Rod Khleif crashed and lost $50 million dollars. With such a loss, he shifted his gears and focused on his mental makeup. Armed with a $50 million dollar lesson, he learned from his mistakes and dove straight into investments. To date, Rod had successfully used real estate to create a lifetime of cash flow that also gives him opportunities to help others. He is the host of the #1 real estate podcast, Lifetime Cash Flow Through Real Estate Investing. On this episode, he passionately shares his business and life lessons and what he looks for in a target market.

Key Market Insights

  • Moved to Denver, CO as a six-year old impoverished Dutch immigrant

  • Became a broker at 18, and earned over $100k in his third year

  • Had a $17 million net worth in the year 2006

  • Built portfolio of 800 houses and multiple apartments in 2006-2008, scattered two hours North & South of his residence

  • Lost $50 million in the crash of 2008

  • Started a litigation support company after the crash, and helped build law firms in four states that turned into a 10-million dollar business

  • After completely shifting gears, he started investing in real estate again

  • Lesson learned: Focus on the cash flow, not the value

  • Goal Setting: Clearly define what you want and why you want it. Then, focus on that on a regular basis

  • Currently owns over 2000 homes and apartment buildings

  • Built over 22 businesses in his 40-year business career

  • Host of the No. 1 Real Estate Podcast, Lifetime CashFlow Through Real Estate Investing with over 3.6 million downloads to date

  • Study location through these levels: regional, neighborhood, and property

  • Location conditions: Job and population growth, income levels, zoning restrictions, current and planned infrastructures, etc.

  • Ask the chamber of commerce who's moved in and who's moved out

  • Real Estate Podcast: Includes experts and novices in the industry, and a weekly topic on Psychology of Success

  • Free Ebook: How to Create Lifetime CashFlow Through Multifamily Properties - Text Rod to 41411

  • Passionate about giving back. Fed 60,000 children for the last 18 years over the holidays

  • Currently helping 1,500 local children by giving backpacks filled with school supplies

Bull’s Eye Tips:

Winning Your Market: Love what you do. Be passionate.

Tracking Marketing Changes: Read local publications. Keep your fingers on your posts.

Daily Habit: Practice gratitude. Visualize. Declare that today will be awesome

Resources:

Rod's Free Ebook Website Download or Text “Rod” to 41411

Book Recommendation:

The Five Love Languages by Gary Chapman

The Slight Edge by Jeff Olson

Turning Pro by Steven Pressfield

Winners Never Cheat by Jon Huntsman

Digital Resources

Tweet This:

“If you’re the last man standing when the music stops, you’re in trouble.”

“To be a success at anything you’ve got to push yourself. You’ve got to get uncomfortable.”

“Success without giving back beyond yourself is empty.”

“Where focus goes energy flows.”

Places to Grab a Bite:

Connect with Rod:

Website: https://rodkhleif.com/

Facebook Group: MultifamilyCommunity.com

Leave us a review and rating on iTunes or Stitcher. Be sure to check out more info at TargetMarketInsights.com.


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